Why Most B2B Agencies Are A Complete Waste Of Money

Let me guess how this went.

You knew you needed outbound. You didn't want to hire an SDR. So you went looking for an agency.

You talked to 3-4 of them. They all said basically the same thing:

• "We'll handle everything"

• "You'll get X leads per month"

• "We use proprietary AI technology" (lol)

• "We've worked with companies just like yours"

You picked one. Signed a 6-month contract at $4-5k/month. They said it would take a month to "get everything set up."

Month 1: Setup. Fair enough.

Month 2: "Campaigns are launching, we're seeing good engagement!"

Month 3: You get a report with a bunch of metrics. Emails sent: 5,000. Open rate: 23%. Reply rate: 2%. Meetings booked: 3.

Month 4: Two of those meetings were completely unqualified. The third no-showed.

Month 5: You ask for better targeting. They say they're "optimizing."

Month 6: You've spent $30,000 and you have literally nothing to show for it except a Slack channel full of excuses.

Sound familiar?

Why This Model Is Broken

Here's the thing: most agencies don't actually care if you get results.

They care about keeping you on retainer for as long as possible.

Think about it. If they're getting paid $5k/month whether they book you 0 calls or 20 calls, what's their incentive to actually perform?

They'll send you activity reports. They'll tell you about "improvements" they're making. They'll blame your offer, your pricing, your market.

But at the end of the day, they got paid. You didn't get meetings.

The Only Model That Makes Sense

You should only pay when you actually get what you hired them for.

If you're hiring an agency to book qualified meetings, you should pay per qualified meeting that shows up. Not per "lead." Not per email sent. Not per month.

Per showed appointment.

That way, if they suck, you're not out $30k. And if they're good, you're happy to pay because you're closing deals.

It aligns incentives. They win when you win.

Everything else is just gambling with a monthly subscription.

If you want an agency that actually has skin in the game, let's talk.